Purpose for joining

career opportunities

My Summary

My academic background in Applied Statistics provide me with the tools to have a deeper knowledge about Market Research and Data Mining methodologies, Univariate Analysis (Descriptive Statistics) Multivariate (Factor, Discriminant and Cluster Analysis, Multidimensional Scaling, Correspondence Analysis, Positioning Maps) and Forecast Models (Regression Analysis: Simple, Multiple, Logistic, Neural Networks, Conjoint Analysis), and Experimental design among others.

I have a vast experience in commercial, customer service and market research companies. This allows me to perform in both the service provider’s and customer’s environment applying all the acquired knowledge based on all the accomplished projects in order to generate Business Plans and Go to Market Strategies which are reinforced with my master’s studies on Business Administration (MBA) with emphasis in Enterprise Development.

Also, I have team work and leadership abilities and experience, as well as the capacity to adapt to new areas. My performance in the customer service areas has allowed to develop communication techniques and the capacity to establish relations at all the levels of the organization.

Current Experience

EL LLANTERO S.A.
Automotive branch of Grupo SUPRO MUNDIAL S.A. Which distributes and represents more than 300 brands like Yamaha, Hankook, Intex, Mizuno, Stiga, Yale and Dunlop among others in their sports, hardware, electricity, music, lights and entertainment business branches. With more than 60 years of experience.

Commercial Manager Nov 10 - Present
Hired in order to to improve/implant full commercial and marketing areas answering directly to the proprietor. I have the mission to begin process of professionalization, modernize processes, innovation, improving costs, and instigate the general refresh of the company’s brand image.

- Implementation of the company’s induction system and employee’s learning courses.
- Web Page Relaunch
- RSE group creation oriented to the environmental thematic sensitization as well as cleaner production and processes.
- Call Center creation.
- Customer service protocol creation (Counter and phone calls)
- Improvement of the customer satisfaction survey.
- Active participation in the employee hiring process
- To Search and negotiate with product and service providers.
- Implementation of the Visual Quick system decreasing approximately 20% in service time
- Development and implementation of the Promoters evaluation system (Criteria and variables for evaluation, mystery shopper and promoters evaluation format)

Médium Term projects:
- Business Intelligence and Data mining: Creation and management of a client’s database and Customer loyalty programs.
- Web page traffic increment by jeans of e-commerce, features and microsites (Online Quotations, Social media Networks, games and product portfolio simulators).

Previous Experience

MARKETING RESEARCH CONSULTANT Apr 09 – Oct 10
Rubros: Consumo masivo, Electrónicos, Automóvil
Tipos de Estudios: Cliente Misterioso, Entrevistas a profundidad, Encuestas en locación central.


LG ELECTRONICS
Global leader and technology innovator in consumer electronics, home appliances and mobile communications, working in 80 subsidiaries around the world.

Insight Manager Jan 08- Apr 09
- To understand the business needs in order to suitably guide the research master plan to assure that the short and long term goals are fulfilled.
- To make decisions about which methodologies, techniques and suppliers to use so they assure that the information to be obtained is relevant for the organization.
- To generate and suitably interpret the consumer’s and market insights and to assure those insights are suitably applied in order to generate business opportunities and a competitive edge.
- To communicate the results and relevant conclusions so that they generate impact in the company’s decision making as well as recommend and develop Business Plans and Go to Market Strategies aligned to the brand’s image and positioning. .
- To support Brand Directors giving precise information in the brand planning process.
- NPS (Net Promoter Score) and SUP (Shopper Understanding Program) implementation.
- Design and coordination of Market research studies and processes at a regional level (Central, South America and the Caribbean).
Trade Marketing Executive Dec 07
- Promoter’s system management and reconstruction (File system, trainings, modified store report, route and schedule reorganization, communication of relevant facts).
- Development and implementation of the Promoters evaluation system (Criteria and variables for evaluation, mystery shopper and promoters evaluation format)
- “Picture for success” development (Channel segmentation, Channel portfolio (SKU), store checklists.

My Education

UNIVERSIDAD LATINA DE PANAMA Aug 10
Currently attending a Master’s course in Mayor Business Admininstration (MBA)
With emphasis in Business Development

UNIVERSIDAD DE PANAMA Jun 07
Master’s Degree in Applied Statistics

UNIVERSIDAD DE PANAMA Jan 00
Bachelor’s degree in Economics

INSTITUTO CULTURAL Dec 90
High School Diploma

My Skills, Certifications, Licensures

SENACYT / Universidad de Panamá Aug 10
Curso de Métodos Multivariados

LG Electronics Panama Jul 08
SPI - Sales Planning and Implementation

Triunfa, Escuela de Negocios Jun 07
Seminario de Fidelización de los clientes a través del servicio

UNIMER Costa Rica Sep 06
Seminario Taller Técnicas de Research Internacional (RI Techniques)


COPA AIRLINES PANAMA
Seminario Actitudes (Attitudes) Apr 96
Seminario Técnicas de Comunicación (Communication Skills) Feb 96
Seminario Trabajo en Equipo (Team Work) Jan 96

UNIVERSIDAD DE PANAMÁ
Seminario Economía solidaria de Mercado y Desarrollo Sostenido Nov 94
Seminario de Economía Laboral Ene 93

Are you a veteran?

yes

Do you have security clearance?

yes

My contact information

ALEX OYDEN GUARDIA OSORIO
Condado del Rey, Calle 4D, Duplex 93
A. Postal 6-680 El Dorado, Zona 6
Tel: 230-2198 / 6693-0315.
lic_alexguardia@hotmail.com , lic_alexguardia@cableonda.net.